Walk into every client call already briefed.

Iwo Szapar’s AI Second Brain gives your existing AI a private memory of your practice: every engagement, framework, rate card, and client preference, stored on your own computer. Prep briefs, proposals, and follow-ups start from your history instead of a blank page.

See pricing

Starter $197 · Accelerator $597 · Launch Partner $2,497 · one-time

One-time purchase · Your data stays on your computer · Built for NDA-bound client work

Your AI · your second brain

LIVE

Sessions

● Client call prep

New engagement

Weekly

Prep my client call tomorrow

Your AI · reading your client memory

Last call · May 14

Rollout timing worried them. You promised a phased plan.

Decision maker

Decision-maker confirmed. Budget approved for Q2.

Open promise

Security one-pager never sent. Draft attached.

Suggested opener

“I owe you the security doc. It’s in your inbox.”

the desktop app you already know · no terminal, ever

The margin leak

You bill for judgment.
You spend it on recall.

Mon · 9:00 call

“So, context: the account, phase 2, the stakeholder is…” ↺ again

Tue · proposal

“Quick context: the RFP scope, our rates, timelines…” ↺ again

Wed · follow-up

“Context again: the McKinley wrap-up, deliverables…” ↺ again

With memory

0 re-briefings · it already knows

“I don't want to keep saying the same to the LLM.”

Vanja · customer research, verbatim

“I don't want to give them my brain.”

Celine · customer research, verbatim

“My biggest worry is that I do things half.”

Lucas · solo operator, verbatim

“Every switch between clients costs me half an hour just remembering where I left off.”

Solo-consulting substacks

“Every proposal starts from a blank page even though I have written fifty of them.”

Freelancer PKM writing

“I can't paste client work into ChatGPT, it's all under NDA.”

AI-confidentiality coverage

What you will actually use it for

Three jobs it does on day one.

Not features. The actual work of a consulting week, with your history behind it.

Walk in briefed

Drop the Granola or Fathom transcript after every call. Before the next one: last conversation, open promises, who decides, suggested opener.

45 min → 2

call prep

beforeafter

Proposals from your own wins

New SOW drafts pull from your past proposals, rate card, and frameworks, structured like the ones that closed.

3 h → 30 min

per proposal

beforeafter

A pipeline that confesses

Friday review sweeps every open thread and names the stalled ones, with the follow-up already drafted.

0 dropped

threads

beforeafter

Illustrative timings from the workflows shown · tools named are the ones consultants already run in 2026

What this actually is

Not another AI.
Memory for the one you have.

You keep your AI and your subscription. The Second Brain is the private memory it reads before answering, and writes back to after.

Works with the AI you already pay for

ChatGPT

OpenAI

Claude

Anthropic

Gemini

Google

Copilot

Microsoft

Pick any. Switch anytime, the memory is yours, not the vendor's.

01 · You ask

Prep my client call tomorrow

in the AI app you already use

02 · It reads your memory

~/second-brain/ · plain files · your machine

clients/retainer/last-call.md

clients/retainer/promises.md

_your-practice/rate-card.md

+ what it learned → filed back

nothing leaves · nothing trains a model

03 · You get your answer

Last conversation, the open promise, who decides, and a suggested opener, from your own files.

specific to your work, first try

Ask → read → answer → file back. Every session leaves the memory smarter.

plain files

Folders on your computer

Markdown you can open, edit, move, or delete without us. No database you can't see, no export button you have to trust.

skills + agents

Commands that know your work

Plain-English commands wired to your folders. No prompt engineering, the workflow is stored, you just call it.

write-back

It compounds

Decisions, promises, and preferences file themselves after each session. Month three answers better than day one.

Same prompt · Same model · Different memory

What If Your AI
Knew Every Client?

Same AI model. Same prompt. The only difference: context. Examples use illustrative data to show the format.

Without memory

You: Help me prepare for my next client call.

I'd be happy to help you prepare. Could you share some background on the client? What's the purpose of the call? Any specific topics you want to cover?

With your Second Brain

You: Help me prepare for my next client call.

Based on your last 3 interactions with this client, they're concerned about implementation timeline. Your main contact is the decision-maker, budget approved for Q2. Here's your prep brief using the framework that worked with similar enterprise deals.

Pulls from CRM history, uses your proven frameworks.

One week · Four clients

Zero blank pages.

Watch the system run your week. Every beat is a real mechanic: memory folders, skills, agents.

~/second-brain/clients/

LOCAL · ON YOUR MACHINE

retainer/

last-call.md

proposal-v3.md

stakeholders.md

rfp-response/

discovery.md

decisions.md

sow-draft.md

new-engagement/

intro-call.md

discovery.md

quarterly/

retainer.md

q3-report.md

_your-practice/

rate-card.md

frameworks/

proposal-templates/

$ /prep retainer

Prep brief · client call · assembled in 2 min

Last call: timeline concern, CFO joins next call

Open thread: security questionnaire due Thursday

You promised: revised timeline by Wednesday

Decision-maker confirmed, budget approved Q2

Source: the retainer/ memory folder only

Files never cross lanes. Each client's memory stays in its own folder.

Who already bought

Consultants are the largest buyer group.

34%

of all buyers

~2x

conversion vs prospect share

69%

of buyers are non-technical

Customer data, August 2026

Dominic Albrecht

Strategy Consultant

3 hrs → 15 min

“Iwo's Second Brain approach cut my proposal time from 3 hours to 15 minutes. Game changer for my consulting practice.”

Gabe Marusca

Consultant · Founder

20+ hrs/week

“Now I type /prep and get a complete brief with their history, concerns, and my recommended approach.”

Richard Wilson

Transformation Partners

3-4 months saved

“Definitely worth the money to save me three to four months just hacking my way through it.”

Carolina

Consulting · Training Delivery

Accelerator buyer

“Marrying my management consulting experience, digital growth experience and love for AI together.”

See all customer results →

Straight answers

What consultants ask before buying.

Is an AI second brain worth it for an independent consultant?

Yes, if your engagements repeat in shape. It gives the AI you already use a private memory of your practice: past engagements, your frameworks, each client's preferences and your rate card. A prep or proposal command pulls only that client's context. It is a poor fit if every engagement is genuinely one of a kind.

My client work is under NDA. I cannot put it in an AI tool.

The memory lives in a repo on your computer, or your own Supabase account if you choose cloud. Nothing is shared with us or other users, and nothing trains a model. This setup exists because cloud chat tools fail the NDA test.

I'm not technical. A repo and a terminal sound like developer territory.

69 percent of buyers are non-technical. Accelerator ($597) is a guided install: the AI agent configures everything from your questionnaire, then you work in plain English commands like /prep and /proposal.

I already have Notion or Obsidian full of client notes.

Keep them. Those store notes. They do not draft the proposal or brief you before the call. The Second Brain imports what you have and turns it into working memory that produces deliverables.

Will it mix up my clients?

Each client has its own memory folder. A prep or proposal command pulls only that client’s context. Separation is structural, not a prompt you have to remember.

Another subscription on top of everything?

One-time price. You own the repo and everything in it forever. Ongoing cost is just the AI subscription you already have.

I bill my time. When exactly do I set this up?

Starter is a weekend. Accelerator gets you live inside a week with guidance. If it saves two hours of non-billable prep and proposal work a week, it pays for itself in the first month at typical day rates.

I already purchased Second Brain. What's new in 2.0 and do I need to upgrade?

2.0 is a structural rebuild. The AI agent reads your questionnaire and configures everything for you (no manual setup). The system now prunes stale knowledge automatically so it sharpens over time, and health monitoring flags when things drift before you notice. Your existing setup is a valid foundation and transfers directly. Email hello@iwoszapar.com to discuss upgrade options.

I'm not technical. Can I use this?

54% of our clients had never opened a terminal before. 58% are in non-technical roles. The setup is guided step-by-step, and the Accelerator option means our AI configures everything from your questionnaire answers. You don't need to write code.

How is this different from ChatGPT Memory or Projects?

ChatGPT Memory stores random facts. This engineers your entire work context — voice patterns, client history, decision frameworks, connected tools. It's the difference between AI that 'remembers your name' and AI that 'knows your business and runs your operations.'

What if AI models change? Will my system break?

Your context, skills, and workflows live in files and a database you control. Codex, Claude Code, ChatGPT Work, Claude, Gemini, and local agents can use that core through their own setup. Client-specific hooks and plugins need their matching adapter.

What do I need to get started?

A computer and an AI surface you want to use. Claude Code, Codex, and local agents run the full workspace setup. Chat and desktop surfaces use the connections and workflows available to them. The guided process configures the right starting point.

What's the difference between Starter, Accelerator, and Launch Partner?

Starter ($197): a personalized workspace, set up by you, with no support. Accelerator ($597): an AI agent configures your system from your questionnaire answers, plus async support and the first year of MemoryOS Pro. Launch Partner ($2,497): a 2-hour onboarding call, full infrastructure deployment, and 12 months of MemoryOS.

Is there a money-back guarantee?

Yes. 7-day unconditional money-back guarantee on all packages. If it doesn't work for you, email us and we refund — no questions asked.

Wherever you are

Your existing tools. No extra layer.

Second Brain is not another app to open. It is memory added to the AI you already work in, everywhere you already work.

Your AI, as you already use it

Claude Code and Codex, desktop app or CLI, and on your phone through the apps already on it. Nothing new to learn, no new tab to live in.

No new monthly bill

It runs on the AI plan you already pay for. The system itself is a one-time purchase. Nobody wants subscription #14.

No lock-in, ever

Plain files and a local database on your machine. Stop paying nothing, lose nothing: it keeps working forever, and you can walk away with everything.

Battle-tested

100+ professionals run it in daily work, most of them non-technical. Six months of the creator’s own client work ships through it.

Point-tool competitors are another login, another subscription, another silo. This is neither another, nor either.

After you buy

Made yours, while you sleep.

Nobody gets a template. The questionnaire feeds a setup agent that researches your world and configures a system that is yours alone.

15 minutes of questions

Your clients, your tools, your writing samples, the shape of your week. Plain English, no technical questions.

An agent researches and builds yours

Configured uniquely for you on the current frontier models. No two repos come out alike. It runs overnight: Iwo does not need to be awake for your brain to get built.

Delivered in 24–48 hours

Folders named after your real clients, your voice rules, your commands. You open it and it already knows you.

Working in ~30 minutes

Your first session is a real briefing, not setup. 48-hour async support and a 7-day money-back guarantee stand behind it.

Included with Accelerator · Starter self-installs with the same questionnaire · Launch Partner adds the live 2-hour call

Trust

He has trained 25,000+ professionals at Microsoft, Walmart, Deloitte, PwC, and beyond.

His client work, his content, and this website all run on the AI Second Brain sold on this page.

Creator of MemoryOS · Co-created the AI Maturity Index with Harvard researchers

Iwo Szapar · The Builder

Pricing

Pay once. Own it forever.

Quick math

100+ professionals are running their Second Brain right now. If it saves you 5 hours per week at $200/hr, that's $4,000/month in recovered time. The Accelerator pays for itself in the first week. One purchase. No subscriptions.

For technical users who want full control

Starter

The full system. You set it up.

$197.00one-time

A personalized Second Brain workspace for your work

Setup guide + Health Check MCP

Community access

Self-serve — you configure at your pace

No support included

7-day money-back guarantee.

Dominic Albrecht

Strategy Consultant

Iwo's Second Brain approach cut my proposal time from 3 hours to 15 minutes. Game changer for my consulting practice.

Get Starter - $197.00

Recommended for consultants

For professionals who want it working today

Accelerator

AI configures it. You're running in minutes.

$597.00one-time

Everything in Starter

AI agent builds your system from your answers

48-hour priority async support

First year of MemoryOS Pro included

Async support — no calls needed

7-day money-back guarantee.

Richard Wilson

Transformation Partners

Definitely worth the money to save me three to four months just hacking my way through it.

Get Accelerator - $597.00

For leaders who want it built for them

Launch Partner

2-hour onboarding call + full setup.

$2,497.00one-time

Everything in Accelerator

2-hour onboarding call with Iwo

I deploy your infrastructure (Vercel + Supabase)

Your workspace remains yours after delivery

12 months MemoryOS included

2-hour call + direct access to Iwo

7-day money-back guarantee.

Damian Nomura

Launch Partner customer

This personal session was one of the best investments for me and my business.

Get Launch Partner - $2,497.00

Not sure whether Launch Partner is the right fit? Take the fit check.

Your system stays current. Automatically.

New tools and skills ship through MemoryOS. Updates arrive without you doing anything. Health monitoring spots what needs attention. Weekly recommendations tell you what to fix. Included in Accelerator and Launch Partner.

What Happens After You Buy

Get Repo

5 min

Instant email with GitHub repo

Questionnaire

15 min

Answer about role and workflows

Build

~60 min

System generates, configured for you

First Win

7 min

Run /overview, priorities are there

Deploy Infra

30 min

One-click Vercel + Supabase (optional)

Second Brain 2.0 is now available · For Consultants

You bill for judgment. Stop spending it on recall.

Set up this week with Accelerator. The AI agent configures the system from your questionnaire, and async support answers within 48 hours if you hit a snag.

See pricing

Your data never leaves your machine

One-time · from

$197

See pricing

Questions about fit? Talk through your options with Giulia

Walk into every client call already briefed.

You bill for judgment.You spend it on recall.

Three jobs it does on day one.

Not another AI.Memory for the one you have.

What If Your AIKnew Every Client?

Zero blank pages.

Consultants are the largest buyer group.

What consultants ask before buying.

Your existing tools. No extra layer.

Made yours, while you sleep.

He has trained 25,000+ professionals at Microsoft, Walmart, Deloitte, PwC, and beyond.

Pricing

Starter

Accelerator

Launch Partner

Your system stays current. Automatically.

What Happens After You Buy

You bill for judgment. Stop spending it on recall.

You bill for judgment.
You spend it on recall.

Not another AI.
Memory for the one you have.

What If Your AI
Knew Every Client?