Brand voice guidelines template for AI writing
Turn the writing you already trust into instructions ChatGPT, Claude, and AI agents can follow with judgment still in the room.
Get the template
The full template opens right away. The link also comes by email so you can find it again.
What you get
- Eight copyable sections: purpose, source order, origin brief, voice choices, claim rules, channel rules, review, and upkeep.
- A source hierarchy so the model knows what wins when examples disagree.
- A Content Origin Brief that keeps a real person, reader, and outcome in every draft.
- Claim boundaries and a review checklist that catch drift before the writing leaves your hands.
Voice is a system of decisions
A list of adjectives gives an AI plenty of room to guess. This template gives it a priority order, examples, boundaries, and a handoff point for human judgment.
Where it helps
Use it before drafting a founder email, a sales page, a report, or a long article.
A short path from writing samples to a working guide
- 01
Collect proof
Choose current approved writing. Leave out pieces that were only acceptable because of a deadline.
- 02
Set priority
Name the instruction, examples, and claims that decide a conflict. An AI needs an order, not a pile.
- 03
Brief each job
Give the model the reader, the real point, the channel, and the evidence before it writes.
- 04
Review the drift
Check claims, stakes, rhythm, and sender responsibility. Keep the edit when it improves the guide.
Already switching your AI setup?
The template works with any text-first AI surface. If you are moving work from ChatGPT to Claude, start with the migration guide. If you need an operating setup for repeated work, use the Claude Code tutorial.