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    Second Brain for Everyone.

    Iwo Szapar’s AI Second Brain is a ready-made system that teaches your existing AI who you are: your clients, your projects, your writing voice, your routines. Ask for a briefing, a client prep, or a post, and it answers like someone who has worked with you for years. Everything lives on your computer. No coding needed.

    See pricing
    100+ professionals run it in daily work  ·  Most people run their first workflow within 30 minutes  ·  69% of buyers are non-technical  ·  One-time purchase
    filed · client call: phased rollout agreed → filed to clients/
    +1 ROW
    What this actually is

    Not another AI.
    Memory for the one you have.

    You keep your AI and your subscription. The Second Brain is the private memory it reads before answering, and writes back to after.

    Works with the AI you already pay for
    ChatGPT
    OpenAI
    Claude
    Anthropic
    Gemini
    Google
    Copilot
    Microsoft
    Pick any. Switch anytime. The memory is yours, not the vendor’s.
    01 · You ask
    Prep my Monday
    in the AI app you already use
    02 · It reads your memory
    ~/second-brain/ · plain files · your machine
    clients/
    voice.md
    promises.md
    + what it learned → filed back
    nothing leaves · nothing trains a model
    03 · You get your answer
    Your week assembled from your own files: who to follow up, what you promised, what’s stalled.
    specific to your work, first try
    Ask → read → answer → file back. Every session leaves the memory smarter.
    plain files
    Folders on your computer
    Markdown you can open, edit, move, or delete without us. No database you can’t see, no export button you have to trust.
    skills + agents
    Commands that know your work
    Plain-English commands wired to your folders. No prompt engineering. The workflow is stored, you just call it.
    write-back
    It compounds
    Decisions, promises, and preferences file themselves after each session. Month three answers better than day one.
    One week with a brain that knows you

    You type. It remembers. It gets smarter.

    Plain-English commands, agents reading your stored context, and everything they learn written back.

    Your computer
    memory rows
    2,847
    reading: calendar, tasks, pipeline
    /overview
    from your pipelineThe proposal you promised a client last week is due tomorrow. Draft attached.
    overnightA prospect replied: they want the Thursday slot. One-tap confirm ready.
    deadlineInvoice #204 is due Friday. It is drafted, waiting for your approval.
    Three items. Cards assembled from the database on your computer
    The loop restarts Monday with the database slightly larger.
    Straight answers

    Who this is for.

    Who is this for?
    Any knowledge worker whose work repeats. Consultants, founders, marketers, lawyers, developers and chiefs of staff have their own pages, and plenty of people who run it do work none of those describe. What decides fit is not the job title: it is whether you have recurring deliverables, clients or projects worth remembering, and methods worth reusing. It is a poor fit if every day is genuinely different work with no pattern to encode.
    I already purchased Second Brain. What's new in 2.0 and do I need to upgrade?
    2.0 is a structural rebuild. The AI agent reads your questionnaire and configures everything for you (no manual setup). The system now prunes stale knowledge automatically so it sharpens over time, and health monitoring flags when things drift before you notice. Your existing setup is a valid foundation and transfers directly. Email hello@iwoszapar.com to discuss upgrade options.
    I'm not technical. Can I use this?
    54% of our clients had never opened a terminal before. 58% are in non-technical roles. The setup is guided step-by-step, and the Accelerator option means our AI configures everything from your questionnaire answers. You don't need to write code.
    How is this different from ChatGPT Memory or Projects?
    ChatGPT Memory stores random facts. This engineers your entire work context — voice patterns, client history, decision frameworks, connected tools. It's the difference between AI that 'remembers your name' and AI that 'knows your business and runs your operations.'
    What if AI models change? Will my system break?
    Your context, skills, and workflows live in files and a database you control. Codex, Claude Code, ChatGPT Work, Claude, Gemini, and local agents can use that core through their own setup. Client-specific hooks and plugins need their matching adapter.
    What do I need to get started?
    A computer and an AI surface you want to use. Claude Code, Codex, and local agents run the full workspace setup. Chat and desktop surfaces use the connections and workflows available to them. The guided process configures the right starting point.
    What's the difference between Starter, Accelerator, and Launch Partner?
    Starter ($197): a personalized workspace, set up by you, with no support. MemoryOS available separately. Accelerator ($597): an AI agent configures your system from your questionnaire answers, plus async support and the first year of MemoryOS Pro. Launch Partner ($2,497): a 2-hour onboarding call, full infrastructure deployment, and 12 months of MemoryOS.
    Is there a money-back guarantee?
    Yes. 7-day unconditional money-back guarantee on all packages. If it doesn't work for you, email us and we refund — no questions asked.
    Trust

    He has trained 25,000+ professionals at Microsoft, Walmart, Deloitte, PwC, and beyond.

    His client work, his content, and this website all run on the AI Second Brain sold on this page.

    Creator of MemoryOS  ·  Co-created the AI Maturity Index with Harvard researchers
    MicrosoftDeloitte
    Iwo Szapar
    Iwo Szapar · The Builder
    WalmartPwC
    Wherever you are

    Your existing tools. No extra layer.

    Second Brain is not another app to open. It is memory added to the AI you already work in, everywhere you already work.

    Your AI, as you already use it

    Claude Code and Codex, desktop app or CLI, and on your phone through the apps already on it. Nothing new to learn, no new tab to live in.

    No new monthly bill

    It runs on the AI plan you already pay for. The system itself is a one-time purchase. Nobody wants subscription #14.

    No lock-in, ever

    Plain files and a local database on your machine. Stop paying nothing, lose nothing: it keeps working forever, and you can walk away with everything.

    Battle-tested

    100+ professionals run it in daily work, most of them non-technical. Six months of the creator’s own client work ships through it.

    Point-tool competitors are another login, another subscription, another silo. This is neither another, nor either.

    Pricing

    Pay once. Own it forever.

    Quick math

    100+ professionals are running their Second Brain right now. If it saves you 5 hours per week at $200/hr, that's $4,000/month in recovered time. The Accelerator pays for itself in the first week. One purchase. No subscriptions.

    For technical users who want full control

    Starter

    The full system. You set it up.

    $197.00one-time

    A personalized Second Brain workspace for your work

    Setup guide + Health Check MCP

    Community access

    Self-serve — you configure at your pace

    MemoryOS available separately ($199/yr)

    No support included

    7-day money-back guarantee.

    Get Starter - $197.00
    Most popular

    For professionals who want it working today

    Accelerator

    AI configures it. You're running in minutes.

    $597.00one-time

    Everything in Starter

    AI agent builds your system from your answers

    48-hour priority async support

    First year of MemoryOS Pro included ($349 value)

    Async support — no calls needed

    7-day money-back guarantee.

    Get Accelerator - $597.00

    For leaders who want it built for them

    Launch Partner

    2-hour onboarding call + full setup.

    $2,497.00one-time

    Everything in Accelerator

    2-hour onboarding call with Iwo

    I deploy your infrastructure (Vercel + Supabase)

    Your workspace remains yours after delivery

    12 months MemoryOS included

    2-hour call + direct access to Iwo

    7-day money-back guarantee.

    Get Launch Partner - $2,497.00

    Not sure whether Launch Partner is the right fit? Take the fit check.

    Your system stays current. Automatically.

    New tools and skills ship through MemoryOS. Updates arrive without you doing anything. Health monitoring spots what needs attention. Weekly recommendations tell you what to fix. Included in Accelerator and Launch Partner.

    What Happens After You Buy

    1

    Get Repo

    5 min

    Instant email with GitHub repo

    2

    Questionnaire

    15 min

    Answer about role and workflows

    3

    Build

    ~60 min

    System generates, configured for you

    4

    First Win

    7 min

    Run /overview, priorities are there

    5

    Deploy Infra

    30 min

    One-click Vercel + Supabase (optional)

    Second Brain 2.0

    Explain your work once.

    Your AI remembers from then on. Most people run their first workflow within 30 minutes, and async support answers within 48 hours if you get stuck.

    See pricing
    © Iwo Szapar · Second Brain 2.0
    Your data never leaves your machine
    One-time · from
    $197
    See pricing

    Questions about fit? Talk through your options with Giulia